When building a job advert, you will need to keep your target audience in mind. However, in many cases, it can be easy to go off on a tangent.
This is why at Hospitality Post we have put together a few tips; ones that we have found work well for hospitality businesses promoting job vacancies. If you are struggling to get your job adverts gaining traction, read on!
With the fast-paced nature of the digital world we live in, we tend to scan through web pages rather quickly, usually around 2-3 times faster than reading printed materials. Not wanting to have to dig for the information we need online, we enjoy content that is clear and coherent. This is something you should certainly keep in mind when creating your job descriptions, ensuring your adverts are concise, engaging and to the point. It’s also worth grabbing candidates’ attention through imagery, ensuring your advert is well-designed and conforming to modern design trends.
Nowadays, modern workers value socially responsible brands, with Millennials in particular wanting to work for employers that use their position to do good. Whether that be charity work or making efforts to be environmentally-friendly, around 81% of employees expect companies to make a public commitment to good corporate citizenship. When creating your adverts, be sure to include examples of such work, celebrating your ethos as a business throughout your recruitment process. As something more and more UK workers are valuing, promoting your Corporate Social Responsibility (CSR) efforts can be the difference between a candidate applying with you and a competitor.
While your advert will give readers a breakdown of what the job entails and how well it pays, providing an insight into company culture is always advisable. Whether that be through images of staff or content around the importance of teamwork, company culture has a huge impact on both recruitment and retention success rates. This is why it is essential that you stay true to your company culture when creating your advert. One way to convey your culture is by using your company language. For example, if you are a high-end, corporate brand, use formal language. Alternatively, if you are a creative, laid back team, using punchy, quirky content will resonate better with your target audience.
With the UK hospitality industry booming of late, many are looking at the sector when deciding which career path to go down. A recent survey showed that young UK professionals placed mentorship and opportunities for advancement as top priorities when considering a new job. This is why career prospects need to be highlighted in adverts, allowing candidates to clearly identify whether or not a certain vacancy is suitable for them and in line with their professional vision.
So, there you have it; our top tips for writing an effective job advert. If you are a hospitality brand looking to recruit, here at Hospitality Post we can provide you with an easy way to advertise vacancies, search CVs and hire the talent you need. For more details, contact us today.
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